Production techniques that use far less water than traditional methods
LESS IS MORE
Every drop counts, so we got serious about saving water. Our designers are constantly thinking of new ways to create the same denim you love while cutting back on H2O, such as reusing water during production and creating new finishes
that require less water than traditional processes. To date, we use more than 20 water-saving finish techniques, and we share our methods with others to inspire industry-wide progress.
BY THE NUMBERS
So far, we’ve saved more than 1.8 billion liters and recycled more than 129 million liters of water. As of today, more than 40% of all Levi’s® products are made with Water<Less® techniques. But we won’t stop there.
We can reduce up to 96% of the water normally used in denim finishing, the final stage in making a pair of jeans. By 2020, our goal is for 80% of all Levi’s® products to be made using Water<Less® innovations.